Challenge: A financial services company needed to ensure consistent, compliant responses across their customer service team.Solution: They created a simple prompting agent that:
Maintained a consistent voice aligned with brand guidelines
Incorporated regulatory compliance requirements
Structured responses with clear next steps
Provided appropriate disclaimers
Results:
42% reduction in response inconsistencies
28% decrease in compliance review flags
18% improvement in customer satisfaction scores
35% faster onboarding for new support staff
Sales Proposal Generation
Challenge: A technology company wanted to accelerate their sales proposal process while maintaining quality.Solution: They implemented a simple prompting agent that:
Generated customized proposal sections
Incorporated customer-specific information
Applied consistent messaging about value propositions
Formatted content according to proposal templates
Results:
65% reduction in proposal creation time
30% increase in proposal volume
Consistent quality across the sales team
Higher customization for specific client needs
Internal Knowledge Assistant
Challenge: A manufacturing company struggled with employee access to internal policies and procedures.Solution: They deployed a simple prompting agent that:
Provided consistent explanations of company policies
Used a helpful, informative communication style
Structured information from general to specific
Included relevant cross-references to related policies
Results:
53% reduction in policy-related help desk tickets
47% increase in policy compliance
Improved employee satisfaction with information access
More consistent application of policies across departments
As language models and prompt engineering techniques evolve, consider these approaches to maintain effective agents:
Modular Instruction Design
Create modular instruction components that can be updated independently:
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# Core Purpose and IdentityYou are a Customer Support Specialist for Acme Financial Services...# Response Structure GuidelinesWhen answering questions, use this structure...# Compliance RequirementsAlways include these disclaimers when discussing...
This structure allows targeted updates without rewriting all instructions.
Continuous Evaluation
Implement regular review processes to assess and improve agent performance:
Schedule quarterly prompt reviews
Monitor user feedback and satisfaction metrics
Track changes in business requirements
Assess model performance on key scenarios
Document prompt versions and their effectiveness
Systematic evaluation ensures agents remain effective as needs evolve.
Progressive Enhancement
Design prompts with a layered approach that can leverage new model capabilities:
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# Base Instructions (Core functionality)Answer questions about our products clearly and accurately...# Enhanced Instructions (Leverage advanced capabilities)When appropriate, create comparisons using tables...# Optional Advanced Features (For newer models)If you're capable of generating charts, visualize data when it would be helpful...
This approach ensures compatibility across model versions while utilizing new features when available.
Simple prompting agents harness the power of foundation models through carefully crafted instructions, personas, and response formats. While straightforward to implement, these agents can deliver significant value for many business applications when properly designed.
Simple prompting leverages the capabilities of large language models (LLMs) by providing them with clear instructions, context, and guidance. Unlike more complex agent architectures, simple prompting doesn’t require additional components like knowledge bases or tool integrations.
Simple prompting is sometimes called “prompt engineering” or “instruction tuning” in industry literature.
The more specific your instructions, the more consistent and accurate your agent’s responses will be. Avoid vague or ambiguous directives.Example:
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If the user asks for a process explanation: 1. Provide a high-level overview in 1-2 sentences 2. List steps in numerical order 3. Include relevant cautions or notes after each step 4. Conclude with common problems and solutionsIf the user asks for a product comparison: 1. Create a table with key features side by side 2. Highlight main differences in bullet points 3. Provide a recommendation based on stated needs 4. Include pricing information if available
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If the user asks for a process explanation: 1. Provide a high-level overview in 1-2 sentences 2. List steps in numerical order 3. Include relevant cautions or notes after each step 4. Conclude with common problems and solutionsIf the user asks for a product comparison: 1. Create a table with key features side by side 2. Highlight main differences in bullet points 3. Provide a recommendation based on stated needs 4. Include pricing information if available
Instead of:
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Be helpful and answer customer questions.
Use:
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You are a customer support specialist for Acme Corporation's cloud storage service. When answering questions:1. Focus on clarity and accuracy2. Include links to relevant documentation when applicable3. Keep responses under 3 paragraphs4. If you're uncertain about technical details, acknowledge this and suggest contacting technical support5. Always maintain a professional, friendly tone
Provide Examples
Include examples of ideal responses to guide the model’s output style and format.Example:
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When providing product recommendations, follow this format:RECOMMENDATION:- Product: [Product Name]- Key Features: [3-5 bullet points of relevant features]- Why It Fits: [1-2 sentences explaining why this meets the customer's needs]- Price Range: [Price category]Example:RECOMMENDATION:- Product: Acme CloudStore Professional- Key Features: * 2TB storage capacity * End-to-end encryption * Automatic file versioning * Cross-platform sync- Why It Fits: This solution offers the security features you require while providing ample storage for your team of 10-15 people.- Price Range: Mid-tier ($20-30/user/month)
Balance Constraints and Flexibility
Provide enough structure for consistency while allowing the model sufficient flexibility to handle diverse user queries.Do:
Define clear boundaries and non-negotiable requirements
Allow flexibility within those boundaries
Provide guidance on handling unexpected inputs
Don’t:
Over-constrain with rigid rules for every possible scenario
Leave critical behaviors completely unspecified
Layer Instructions Strategically
Order your instructions by priority, with the most important guidance first.Structure Example:
Core purpose and identity
Critical constraints and requirements
Formatting and style guidance
Handling of edge cases and exceptions
Consider Context Window Limitations
Be mindful of the model’s context window size when designing system instructions.Tips:
Prioritize essential guidance
Be concise but clear
Consider what can be embedded in templates vs. what must be in system instructions
Once you’ve mastered basic simple prompting, consider these advanced techniques:
Persona Layering
Create multi-dimensional personas with primary and secondary characteristics that influence responses in different contexts.Example:
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Primary persona: Financial advisor with 15+ years experienceSecondary traits:- Patient teacher when explaining complex concepts- Detail-oriented when discussing regulations- Conservative when making recommendations- Empathetic when discussing personal financial challenges
Conditional Response Patterns
Define different response structures based on query types or user needs.Example:
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If the user asks for a process explanation: 1. Provide a high-level overview in 1-2 sentences 2. List steps in numerical order 3. Include relevant cautions or notes after each step 4. Conclude with common problems and solutionsIf the user asks for a product comparison: 1. Create a table with key features side by side 2. Highlight main differences in bullet points 3. Provide a recommendation based on stated needs 4. Include pricing information if available
Decision Trees
Implement conditional logic to handle complex decision-making scenarios.Example:
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When advising on cloud storage solutions:1. First determine primary use case: - If primarily document storage → evaluate document management features - If primarily media storage → evaluate bandwidth and format support - If primarily backup → evaluate security and recovery features2. Then assess scale requirements: - If <10 users → recommend small business tier - If 10-100 users → recommend business tier - If >100 users → recommend enterprise tier3. Finally consider technical expertise: - If low technical expertise → emphasize ease-of-use and support - If medium technical expertise → balance features and usability - If high technical expertise → focus on advanced features and customization
Meta-Prompts
Include instructions for how the agent should handle its own limitations or uncertainty.Example:
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When you're uncertain about a technical detail:1. Explicitly acknowledge the limitation: "I want to be careful about providing accurate information here."2. Share what you do know with confidence3. Indicate the specific area of uncertainty4. Suggest how the user might find authoritative informationExample response:"I want to be careful about providing accurate information here. The Acme Cloud Platform definitely supports automatic file versioning and retention policies. However, I'm not certain about the specific retention limits in the Enterprise tier. I recommend checking the official documentation at docs.acmecloud.com/retention or contacting your account representative for the most up-to-date information."
Progressive Disclosure
Structure information to present it in digestible layers, from basic to advanced.Example:
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When explaining technical concepts:1. Begin with a simple 1-2 sentence explanation accessible to beginners2. Follow with practical implications/applications3. Then provide more technical details for intermediate users4. Finally, include advanced considerations or edge cases for expert usersAlways separate these layers visually (with headings or breaks) to allow users to stop at their needed level of detail.